조경매체의 유형별 이용성향 비교

A Comparison of Use Patterns of Media Types in Landscape Architecture

In 1982, Environmental & Landscape Architecture(ELA), the first off-line printed media in Landscape Architecture, and in 2008, Lafent, on-line internet media, were published. The two media have developed along with the growth of the Landscape Architecture market. The total amount of information in Landscape Architecture area has been increased with knowledge and information-based generation, and its quantitative as well as qualitative needs have grown bigger. This study, therefore, compared and analyzed use orientations of the two media, focusing on the motivation of information use. For the study data, 768 samples collected by survey of subscribers of ELA and members of Lafent were used. As a result of data analysis, the two groups were clearly different in general attributes including gender, age, education, occupation, and the main task. For the main motive of use, ‘acquiring general landscaping knowledge’ for ELA, and ‘news and information in landscape architecture area’ were selected. Thus, the purposes of ‘learning’ for ELA and ‘keeping trend’ for Lafent were a lot. The periods of use of the two media were significantly different. ‘More than 5 years’ and ‘less than a year’ groups of ELA were more than those of Lafent. On the other hand, Lafent which has much shorter history had equal periods of use by category. Like the above results, demand markets are somewhat overlapped between the two journals, but independent areas by demander characteristics and motivational difference exist. Such results are assumed to be the consequences from the information content difference between prints and internet added by difference of general characteristics of demanders. Therefore, it is inferred that the two media needs to establish their direction in the future after considering such differences of demander composition and motivation.