대학생의 동기수준에 따른 동계스포츠 제약요인이 지속적 참여의도에 미치는 영향

The Effect of Constraints on Continuous Participation Intention in Winter Sports: Moderation Effects of University Students Motivation Level

The purpose of this study is to investigate effect of university students motivation level in the relationship between winter sports constraints and continuous participation intention. A total of 255 questionnaires have been distributed and collected in the winter sports for 2018 year 12 month~2019 year 1 month. For the purpose of the study by conducting descriptive analysis, confirmatory factor analysis, individual correlation analysis, and structural equation modeling(SEM) analysis were performed. The results of the study are follows. First, intrapersonal constraints did not have a significant influence on continuous participation intention. Second, interpersonal constraints had a significant influence on continuous participation intention. Third, structural constraints had a significant influence on continuous participation intention. Lastly, the moderating effect of university students motivation level was found to be statistically significant in the relationship between winter sports constraints and continuous participation intention.