A Study on the Acceptance of the Korea-China FTA Using Opinion Mining Analysis

This research examines the relationship between expectations and concerns in the general public’s intention to accept the Korea-China FTA. It empirically analyzes whether the image of Korea-China bilateral relations and the perception of Chinese products influence individuals’ intentions to accept the FTA with a mediating effect (Study 1). The results indicate that the negative impact of FTA concerns on its acceptance appears to be smaller than the positive impact of FTA expectations. We also conduct an opinion mining analysis to investigate individuals’ feelings, opinions, and sentiments on the Korea-China FTA and test the hypothesized relationships (Study 2). Further, this research analyzes public opinions on the Korea-China FTA in three sensitive product categories-cars, agricultural and marine products, and electronics (Study 3). The number of individuals who support the Korea-China FTA is significantly greater than that of individuals who oppose it, regardless of their perception of Chinese products. Finally, this research offers theoretical and practical policy implications.