A Trend Analysis of Competitive Positioning in Korean Seaports by Using the BCG Matrix with CCR, BCC and Scale Efficiency Scores

This paper shows the trend of competitive positioning of 26 Korean ports in 1994, 1999, and 2003 by using a BCG matrix which consists of relative market shares, and growth rate of cargo handling. It also uses the growth rate, CCR and BCC efficiency scores with scale efficiency scores in the vertical and horizontal axes. The empirical main results are as follows. First, the big seaports in Korea (Incheon Port, Gwangyang Port, Busan Port, and Woolsan Port) show their competitive positioning in terms of market share and growth rate. Second, it was noted from Incheon Port, Pyungtag Port, Daesan Port, Gwangyang Port, Tongyoung Port, Gohyun Port, Okpo Port, Busan Port, Woolsan Port, and Samcheog Port that they gained their competitive positioning in 2004 through of growth rate and CCR and BCC efficiency scores. Third, Pyungtag Port, Daesan Port, Tongyoung Port, Gohyun Port, Okpo Port, Samcheog Port, Woolsan Port, Mookho Port, and Okgae Port have their competitive positioning through growth rate and scale efficiency scores. The main policy implication of this paper is to emphasize that the BCG matrix method used in this paper can give seaport managers the basic information for planning future port management to enhance competitive position among Korean seaports.