Examinations on Solo-Diners’ Binge Eating Tendencies and Revisit Intentions

Examinations on Solo-Diners’ Binge Eating Tendencies and Revisit Intentions

As the number of people spending time alone increases, consumers are involving consumption activities by themselves. Following this trend, the number of people who dine alone at a restaurant increased, and solo-diners has been highlighted by restaurant industry practitioners and academic researchers. This study was designed to identify influential factors on solo-diners’ binge eating tendencies and revisit intentions. By collecting data from restaurant customers who have a recent experience of solo-dining, this study found that positive mood alleviation, food quality, and service quality reduced solo-diners’ binge eating tendencies. However, negative mood alleviation increased the binge eating tendencies. For solo-diners, positive mood reinforcement and food quality increased revisit intentions. Theoretical and practical implications are discussed in detail.