Analysis of the International Flowers & Plants Expo Tokyo in 2017

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This study aimed to provide basic data on current trends in floriculture through a survey. The exhibitors’ purposes and items displayed at the Tokyo International Flowers & Plants Expo in 2017 were surveyed. The survey was conducted among 238 exhibitors during the exhibition period from October 11 to 13, 2017. As a result, participants came from 14 countries including Belgium, China, Colombia, Japan, Korea and France. The purposes of the majority of the surveyed exhibitors were to display cultivars (86 exhibitors, 36.3%), followed by to display merchandise, subsidiary materials and cultivation techniques. Among cultivars, pot plants accounted for the majority of the entire cultivars (54 exhibitors, 55.1%), followed by cut flowers (35 exhibitors, 35.7%), sapling, and seeds. The most of the displayed pot plants were ornamental plants (27 exhibitors, 43.5%), followed by garden trees, ground cover plants, bedding plants and succulent plants. The most of the displayed cut flowers were rose (8 exhibitors, 21.1%), followed by lisianthus, chrysanthemum and dahila. In terms of cultivation techniques, those using moss were displayed by 7 exhibitors (50%) and green-wall techniques were displayed by 6 exhibitors (42.9%). In terms of merchandise, processed products were displayed by 21 exhibitors (41.2%), followed by floral products. Therefore, the IFEX can be used as a place to understand current trends in the floriculture market.