계획행동이론을 적용한 미용교육 참여행동 요인 분석

Analysis of Participation Behavior Factors in Applying Theory of Planned Behavior

With the increase in life expectancy and leisure time, there has been a rising interest in the need for lifelong education for middle and older-aged adults and their participation factors. There have been many studies on the need for beauty education and factors affecting people’s participation in lifelong education. However, studies analyzing such factors influencing learners’ participation and explaining how they are related to each other are few. Therefore, this study attempted to investigate the factors affecting middle and older-aged learners’ beauty education participation behavior at a lifelong education institute by applying the need for beauty education and theory of planned behavior. For this, a questionnaire survey was conducted among middle and older-aged cosmetology learners at lifelong education institutes in Gyeonggi-do. The results found the following: Learners’ attitude, subjective norms and behavioral control revealed a positive correlation with their intention to participate in beauty education. Even though the need for beauty education as a part of lifelong education was mostly high, there was no statistically significant difference by general characteristics. An increase in the need for beauty education showed a positive effect on learners’ intent to participate. The above results confirmed that a need for beauty education and theory of planned behavior affect learners’ behavior and intention to participate in education as predisposing factors.