국내 화장품 앱의 GUI 요소에 관한 사례분석 연구 :아모레퍼시픽과 엘지생활건강 모바일 브랜드 앱을 중심으로

A Study on GUI Elements of a Domestic Cosmetic Apps for Case Analysis: Focusing on Amorepacific and LG Household & Health Care Mobile Brand Apps

The purpose of this study is to analyze the graphical user interface (GUI) of the mobile brand apps, which have the best sales and production results in the K beauty industry. This study will also provide basic data needed for SMEs and start-ups to produce brand apps, and will present directions for their developments. Firstly, the current status of the domestic cosmetics industry, K-Beauty industry, and previous studies on beauty mobile apps were reviewed. Next, the GUI elements of two leading apps were analyzed. Through reviewing the preceding articles, Launcher Icon, Lay Out and Menu Composition, Typography, and Color were selected for analysis tools. And lastly the characteristics of the two cosmetic apps were compared and analyzed by these factors. The results of analysis are as follows: The launcher icon symbolizes the brand s unique image and represents the app s identity. Layout & Menu Composition shows excellent intuitiveness and readability which can be easily accessed by the user. The analysis of the typography shows that Sans-serif style is used in the menu font aiming at information transfer. This is the evidence that the two brand apps are focusing on readability more than aesthetics. Color conveys the brand identity well and the same color system is adapted to create unity. This study will be helpful in developing brand apps for small businesses or start-ups as well as large companies.