미용업 경영자의 인구사회통계학적 특성과 경영관리능력이 경영성과에 미치는 영향

The Effect of the Demographic Characteristics and Management Capacity of Beauty Management on the Performance of Management

The purpose of this study is to investigate the differences in the social characteristics of hair stylists in their ability to manage and to analyze the impact of these factors on their performance. Empirical analysis has shown that there are significant differences in management ability in most of the background characteristics, excluding academic background. Job experience is also a significant variable, as is the case with prior study. And in terms of location, you can see that the average price is higher than that of a residential or university district when you are in a shopping mall. These demographic characteristics can be found to have similar results in financial and non-financial performance. It was found that marketing , fund management and management strategy had a significant effect on management performance in the management management ability, but the information management ability did not significantly affect management performance. These results can be inferred that small businesses and large-sized franchised beauty salons can realize competition of scale based on high capital and technical skills and have synergy in their respective areas, while preferring price competitiveness over technology competitiveness in the workplace of smaller beauty salons and have some limitations in overcoming the costs and risk factors for reflecting the latest trends.