Content Analysis of RISK Report on Household Chemical Products

Consumers rely on media in seeking risk information about their products. Many of the products that consum-ers encounter commonly in everyday life are the results of highly sophisticated processes from the beginning of production to the completion stage, forcing consumers to rely on the opinions of the experts through the media in obtaining information about products. The purpose of this study was, accordingly, to analyze the actual pro-cesses in which risk information messages are provided to consumers. It is suggested that the consumers are likely to fall in risky situation due to their lack of knowledge of coping measures. It is considered, therefore, that risk communication or risk reporting in the future should provide personal measures as a prognostic framing together with diagnostic framing.