Rural tourism is one of the most developed types of tourism in the Mekong Delta region of Vietnam. Due to the characteristics of natural conditions, soil, flora and fauna ecosystems, as well as localities have many similarities in historical and cultural circumstances, over the past years, tourism activities in the provinces of the Mekong Delta have many similarities. To avoid duplication in developing tourism products of localities in the region, the Prime Minister has planned tourism development strengths for each sub-region; the Ministry of Culture, Sports and Tourism has also built up a project to develop specific tourism products for this area. However, the problem is that how people do tourism aware of building and introducing excellent cultural tourism products to visitors, ensuring the truth and natural feature, as well as the unique of the locality without overlapping with cultural tourism products of neighboring provinces. To solve this problem, the study tries to propose some solutions for people doing tourism based on the local cultural characteristics from the perspective of ecological culture, in which, the most important solution is to impact on their consciousness, skills guides and arousing the people’s ability to identify and exploit cultural tourism values, and guide them to do travel trade under the state’s orientation through dissemination and full implementation of legal documents. Applying some mainly research methods such as the social survey, fieldwork and the in-depth interview, we conduct a case study of Tien Giang province, Vietnam. The research findings will support tourism activities in the Mekong Delta region in the future. The proposed solutions in this study have many differences from documents are being implemented by Environmentally and Socially Responsible Tourism Capacity Development Programme funded by the European Union (ESRT Programme) in Vietnam.
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