Sustainable Tourism Development: Harvesting the Tourism Potential in Developing Economies through Cluster Development

It is imperative to view development of tourism sector from a spatial lens. The spatial distribution of the tourism assets of Punjab is dispersed around three distinct zones. Therefore, the Hub and Spoke model, which advocates the development of zones is adopted and three tourism zones are proposed including North Tourism Zone, Lahore Tourism Zone and Southern Tourism Zone. These zones have much to offer in terms of natural beauty, unique landscapes, ethnicity, languages, history, religious attractions, culture and exotic foods. These zones have the potential to accommodate substantial load of local tourism and international tourists