CEO Core Self-evaluation: Impacts on Market Orientation and Innovation Performance

Purpose - This research aims to develop and test an integrative model examining the relationship between CEO core Self-evaluation (CSE) and innovation performance. The CEO’s personality plays a crucial role in organizational performance. However, its impact on market orientation and innovation has not been well developed. Additionally, CEO personality research has been hobbled by the absence of a unifying construct that captures core dimensions of personality. Design/methodology/approach - After follow-up telephone calls, 145 CEOs agreed to participate; only 103 questionnaires were usable. The hypotheses were tested using moderated regression analysis Findings - The result indicated CEOs who have strong CSEs greatly influence their firm’s market orientation and innovation. In addition, CEO CSE has a stronger impact on innovation when the TMT is highly collaborative. Research implications or Originality - CEOs with strong CSE feel more competent and pay greater attention to outside forces, which then affects the firm’s market orientation and innovation. Thus, this research goes beyond the relatively conservative and static review adopted in previous studies of CEO personality affection Keywords: CEO Core Self-evaluation, CEO Personality, I