관광학과 여대생의 메이크업관리행동과 외모관리투자가 대인관계 및 직업능력에 미치는 영향 연구

A Study on the Effects of Makeup Management Behavior and Appearance Management Investment on Interpersonal Relationship and Vocational Competency of Female College Students Majoring in Tourism Management

본 연구는 관광학과 여대생의 메이크업 관리행동과 외모관리투자가 대인관계와 직업능력에 미치는 영향력을 파악하기 위해 서울지역 소재 여대생 364명을 대상으로 실증 조사하였다. 연구 결과 대학생의 메이크업관리행동과 외모관리투자가 대인관계에 긍정적인 영향을 미칠 것이라는 가설은 유의적으로 나타나 채택되었으며 또한 대학생의 메이크업행동을 통한 대인관계와 직업능력에 미치는 매개효과도 긍정적인 영향을 미치는 것으로 나타나 채택되었다. 반면 대학생의 메이크업관리행동과 외모관리투자가 직업능력에 미치는 영향력은 유의적 이지 않아 기각되었다. 이 같은 결과는 여대생의 외모관리행동과 외모관리투자가 대인관계 에는 긍정적인 영향을 미쳐 사회생활적응에 도움을 주나 기각된 직업능력에는 직접적으로 연관성을 가지지 못함을 시사한 것으로 평가할 수 있다.

This study is intended to figure out the effects of makeup management behavior and appearance management investment on interpersonal relationship and vocational competency of female college students majoring in tourism management. To achieve this, an empirical survey was carried out to 364 female college students in the Seoul area. The results of this study were summarized as follows: The hypothesis, which their makeup management behavior and appearance management investment will have a positive effect on their interpersonal relationship, was adopted as it was significant. The mediating effect of their makeup behavior on their interpersonal relationship and vocational competency was also adopted as it was positive. On the other hand, however, the effect of their makeup management behavior and appearance management investment on their vocational competency was rejected as it was not significant. These results suggest that the their appearance management behavior and appearance management investment have a positive effect on the their interpersonal relationship, helping the social life adjustment but they are not directly related to the rejected vocational competency.