상표 “RB CAPITAL”의 거절결정에 대하여 [국제상표등록 제1294610호의 한국지정 출원]

A Case Study Regarding Distinctiveness of Trademark “RB CAPITAL”: International Registration No. 1294610 South Korean Designation

The Korean Trademark Office rejected a trademark “RB CAPITAL” for “real estate affairs; monetary affairs; tenant management services” for class 30 due to non-distinctive. The Office dissects the mark into “RB” and “CAPITAL” and decides that “RB” is a simple combination and “CAPITAL” is descriptive, therefore the mark is non-distinctive. The Office’s determination on distinctiveness of the mark by dissecting is against the universal standard for determining distinctiveness of marks.