(2019년 국제학술대회)럭셔리 관광 상품의 선택 속성에 관한 탐색적 연구
An Exploratory Study on the Choice Attributes of Luxury Travel Products
- Myung hee Go(고명희)
- 융합관광콘텐츠학회 학술대회 발표집
- 2019년 국제학술대회 발표집
- 67 - 76 (10 pages)
The purpose of this study aims to explore the choice attributes of luxury travel products. Luxury products have recently gained more popularity across industries by increasing personal incomes. Recent tourism products also have been diversified by identifying new tourism markets. In particular, more tourism consumers seek to find luxury travel packages for more valuable experiences. To achieve the research purpose, the study attempts to identify factors on choice attributes for travel products based on prior literature. Using focused group interview, academic and industrial professionals in tourism are invited to discuss the appropriateness of the choice attributes regarding luxury travel products. Then, consumers who have already purchased the luxury travel products will be surveyed. By drawing the implications for planning luxury travel products, the study will contribute to the tourism literature as well as tourism professionals working in travel agencies.
2. 이론적 배경