테마크루즈 개념 설정에 관한 연구

A Study on the Theme Cruise Concept Setting

In this study, it is absolutely necessary to create the demand of the Korean people in order to encourage the tourism industry. In addition to the ocean cruise, the coastal cruise is necessary for the overall development of the cruise industry. In particular, Hallyu 3.0 needs to make efforts to include the current status of Korea, which is spreading the Korean Wave all over the world, into cruise tourism. The introduction of theme cruise products centered on Hallyu will lead to the growth of Korea s Cruise Source Market. A theme cruise is one that has a theme and runs an enhanced or additional program that fits the theme on a regular cruise. The theme of the cruise ship is cruise ship, cruise ship owner, or travel agency or specific organization or company. Cruise ship is used as a whole or part of it, and the qualification of participation is limited, Have. As for the contents, the premiers with the luxury and premium tend to classical performances, famous chefs, academic events, lectures of famous people, and the standard shipper tends to select the theme of movies and hobbies while focusing on music. The difference between domestic and overseas cases is that there is a difference in terms of time, and overseas cases are regularly held every year, but domestic cases are not one-time because the market has not been formed yet. The possibility of a theme cruise in Korea is very high.