해양수산부 정책 홍보에 대한 전략적 제언 : 블로그를 중심으로

A Study on the Policy PR(public relation) Strategies of Ministry of Ocean and Fisheries: Focused on the Blog

This study is performed to inform people broadly on the policy of Ministry of Ocean and Fisheries(MOF) and to raise the support and participation in the policy project. So the official blog of MOF is analyzed in order to offer the strategies to activate the policy PR of MOF. The strategies are as follows. First, the stoppage or the integration of inactivated categories of blog, and categories creation for the reflection of MOF policies and public support. Second, the assignment of person in charge according to the policy department for the rapid comment. Third, the continues attention of blog manager in order to promote communication and empathy.