Does Marketing Self-Efficacy stimulate New Firm formation? : Empirical Evidence from Korea
- People & Global Business Association
- Global Business and Finance Review
- Vol.24 No.2
- 2019.06
- 33 - 42 (10 pages)
Marketing self-efficacy, linked to the skills and competencies of marketing field has not received enough attention on the prediction of new firm formation in past research despite marketing is a key entrepreneurial competency, particularly marketing and entrepreneurship are crucial when setting up a new firm. The purpose of this study then was to examine the relationship between marketing self-efficacy and new firm formation. Questionnaires was employed to collect data from two Korean graduate schools. A total of 250 completed questionnaires were returned. Regression analysis was used to test the hypothesis. Results showed that marketing self-efficacy had a positive effect on new firm formation. These results suggest theoretical and practical implications as an important factor to stimulate new firm formation.
ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review and Hypotheses
Ⅲ. Methodology
Ⅳ. Conclusion
References