축구 동호인의 스포츠미디어 수용동기가 스포츠 참가에 미치는 영향

The Effect of Sport Media Receptive Motivation on Sport Participation in Soccer Club

The purpose of this study was to analyze sport media receptive motivation. The subjects of the study were 326 questionnaires. This study used SPSS Ver 21.0 for frequency analysis, t-test, one way anova, correlation analysis and regression analysis. The results were as follows. There were shown significant difference in social exchange, recreation pursuit, spending time and direct participation according to age in soccer club members. There were shown significant difference in social exchange, recreation pursuit and information pursuit according to marriage or not marriage in soccer club members. There were shown significant difference in social exchange, recreation pursuit, information pursuit, spending time and direct participation according to academic ability in soccer club members In correlation analysis of each factor, there were shown the correlation between direct participation of sport participation and information pursuit, between direct participation of sport participation and vicarious satisfaction. Also, there were shown the correlation between indirect participation and social exchange, between indirect participation and recreation pursuit, between indirect participation and spending time, and between indirect participation and vicarious satisfaction. Information pursuit and vicarious satisfaction of sport media receptive motivation had a significant influence on direct participation and recreation pursuit and vicarious satisfaction had a significant influence on indirect participation.