국내 제약기업의 연구개발비 및 마케팅 비용이 기업성과에 미치는 영향 연구
The Effects of R&D Investment and Marketing Expenses on the Performance of Korean Pharmaceutical Companies
- 대한약학회
- 약학회지
- 제63권 제4호(2019년)
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2019.08204 - 213 (10 pages)
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DOI : 10.17480/psk.2019.63.4.204
- 269

Abstract The purpose of this study was to investigate the effect of R&D investment and marketing expenses on the performance of the Korean pharmaceutical companies. The top-ranked forty companies in Korea were selected and the 6-year-long data were analyzed to obtain the correlations among R&D intensity, marketing expenses, growth rate, operating profitability. In addition, the differences between innovative and non-innovative pharmaceutical companies were also examined. Both the amount and the ratio of R&D investment over sales activities were significantly higher in the innovative pharmaceutical companies compared with the non-innovative pharmaceutical companies. In these competitive circumstances, R&D investment is indispensable for the sustainable growth in pharmaceutical companies. In conclusion, Korean pharmaceutical companies as well as government bodies should focus on more intensive and strategic R&D activities to increase the capabilities for developing innovative new products and future prosperity.
서 론(Introduction)
연구방법(Research Methods)
결 과(Results)
고 찰(Discussion)
결 론(Conclusion)
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