The Effect of Color-Enhanced Graphical Format on the Performance of Computer-Based Idea Generation

Based on the limitations from previous work, we developed a real-time visual performance feedback mechanism, which explicitly and objectively displays individual performance information, in an effort to enahnce the performance of group-based idea generation. With consistent demonstration of a substantial performance gain by the provision of real-time performance information, we paid attention to “color,” which has an ability to raise the attention level by increasing recognition speed, and examined how it interacts with the performance graph feature.