Review of the Relationship between Characteristics of Smart Tourism Information and Tourist Behavioral Intentions Using Meta-analysis

메타분석을 적용한 스마트관광정보의 특성과 관광객 행동의도 관계 검토

Purpose - This study aims to improve the understanding of the analytical method by examining the methodology of meta-analysis. It is aimed to apply and interpret the meta-analysis that can be validated and deemed reliable. In addition, we intend to grasp the characteristics of smart tourism information by exploring the relationship between ubiquitous environment represented by STE (Smart Tourism Environment) and TDMS (Tourism Decision-Making System) which are expected to be continued. In addition, the results of the empirical study on the relationship between the characteristics of smart tourism information and the behavioral intentions of tourists will be sought in the follow-up research. Research design, data, and methodology - In order to verify the three research hypotheses according to the problems of this study, 580 papers was researched on the subject of smart tourism from domestic academic DBs. We collected 59 research papers by classifying the researches on which the empirical research was conducted. The data suitable for the study were selected and finally the 17 research subjects were carefully chosen. Then, meta-analysis was performed using R 3.5.1. and Stata 15.0 programs as a tool. Results - A total of 31 statistics were identified from the review of 17 previous studies on the relationship between the characteristics of smart tourism information and tourists behavioral intentions. First, the effect size of the characteristics of smart tourism information on the behavioral intentions of tourists was r=.547(Usefulness r=.579, ease of Use r=.511). Second, the usefulness and ease of use of smart tourism information characteristics that affect tourists behavioral intention in preliminary studies were 253.68(df=15, p<.0001), 244.47(df=14, p<.0001), the effect sizes are heterogeneous, and I2 value 94% is very heterogeneous. Third, the results of examining funnel plots of all the researches to diagnose the publication bias of the relevant researches are broadly symmetrical in general, but Egger verification did not show the publication bias in the study. Conclusions - It provides practical implications in that it has explored and analyzed empirically the factors affecting the decision making of tourists in the absence of clear definition and substance about ubiquitous environment in smart tourism up to now.