국내 드라마 「디어 마이 프렌즈 Dear My Friends」에 나타난 베이비붐 세대의 여성 패션스타일 The Women s Fashion Style of the Baby Boom Generation in Korean Drama「Dear My Friends」

Baby boomers with active lifestyles are the major consumers in the fashion market. The fashion of drama characters that reflect the life and taste of the baby boom generation exerts influence on the baby boom generation who spare no investment in their own lives. This study examined the trend of fashion appearing in dramas to be applied to fashion products for women in the baby boomers. The study analyzed the fashions of three baby boomers in「Dear My Friends」. Most of their costumes were casual items, and many practical accessories were used. The colors were mainly white, black, and neutral. And Accent colors were added to express more refined rather than colorful. Using jean, vintage material, and unique trimming, we expressed casualness and femininity. Stripe patterns and small floral patterns appear frequently, making them casual tastes overall. Women characters of the baby boomers in「Dear My Friends」have shown both young and casual images in common. The three characters each represented three casual styles: Ease-Up Casual, Excellence Casual, and Trans Casual. An analysis of various casual styles will help baby boomers choose the style they want. As baby boomers constitute a large population group, the follow-up studies need to examine their clothing at present and in the future regarding the relationship between their experiences in reality and fashion styles. While considering that baby boomers at present are in the forefront of silver generation in the near future, those studies are expected to contribute to the development of future products for the elderly reflecting baby boomers tastes and lifestyle.