블록체인을 활용한 중고명품 거래 서비스 구현 모델에 관한 연구

A Study on the Model for Implementing Used Luxury Goods Trading Service Using Blockchain

본 연구의 목적은 개인간 중고명품 거래 서비스의 문제점을 개선하기 위하여, 블록체인을 활용한 개선된 중고명품 거래 서비스의 구현 모델을 제안하고, 제안된 모델을 기반으로 서비스 이용자의 블록체인 기술 수용의도 및 적용 효과성을 실증함으로써, 블록체인 기반의 서비스 구현의 주안점을 탐색하는 것이다.

The market for second-hand luxury goods is growing sharply due to increased consumption of luxury goods and reasonable consumer sentiment. The growth rate of the second-hand luxury market outpaced that of the luxury goods market and consumers bad perception on second-hand goods has been changed. However, problems such as information asymmetry and mistrust between sellers and buyersthere make it difficult for second-hand luxury goods market grow even further. This study will use Blockchain technology to resolve such problems in current used luxury goods market. Blockchain-based second-hand luxury service will study the acceptance intent of blockchain-based platforms, and will design the platform based on the results. Acceptance studies will use the UTAUT analysis, which is mainly used when analyzing acceptance of new technologies. The UTAUT theory will be used to design research models, and the research models and hypotheses will be verified through surveys. This research will be conducted to see if fairness, which was not carried out in previous studies, affects the intent to accept blockchain technolog in particular. By selecting Security , Reliability and Fairness as independent variables, we will study the intent of accepting blockchain technology. Based on the results of the study, we will present the acceptability of blockchain technology and a token economy ecosystem model.