국제기업의 역 물류 실행 결정요인과 성과에 관한 연구

A Study on Internal and External Factors Affecting Reverse Logistics Implementation of International Firms

Purpose-This paper aims to analyze decisive factors which facilitate the greater implementation of reverse logistics and how the successive reverse logistics implementation can help firms to improve organizational performance. This paper also examines whether reverse logistics plays a mediating role between internal and external factors and firm performance. Design/methodology/approach-This study collected survey data from international logistics companies which implement reverse logistics. This study analyzed the hypothesized relationship between internal/external factors, reverse logistics implementation and firm performance empirically using regression analysis. Findings-The results showed that the information technology, the quality and quantity in the reverse logistics network had a positive effect on the reverse logistics implementation. The mediating effect of reverse logistics implementation between internal/external factors and firm performance has also been showed. The findings of this study may ensure that there are positive associations between internal/external factors in the company, reverse logistics implementation and the performance of the company. Research implications or Originality-This result may provide meaningful practical implications to logistics managers by highlighting the importance of effective reverse logistics implementation in improving a company’s performance.