Investment Behavior of Women Business Owners in Myanmar

Individuals invest in different types of investment based on their preference and risk taking behavior. Depending on their financial knowledge and awareness, tax and social factors and personal factors, their investment decisions are different. The study aims to identify the investment behavior of women business owners in Yangon, to examine factors of investment behavior and to analyze the relationship between them. The studied population is about 2000 woman business owners, members of Myanmar Women Entrepreneur Association (MWEA). The sample was se-lected by using random sampling method with the sample size of 120 respondents. The result shows that respondents mostly invest in traditional assets such as bank deposits, gold and real estate, rather than modern financial assets such as bonds, stocks and insurance. They mostly used the traditional off-line trading method for investment except for securities trading using on-line means.