지역 마라톤 대회 개최가 지역사회에 미치는 영향

Influence of Regional Marathon Race on Regional Community

본 연구의 목적은 웰빙(well-being) 시대를 맞이하여 지속적으로 확대되어 가고 있는 지역 마라톤 대회의 대회운영 품질이 지역사회에 미치는 영향을 규명하고자 하는 것이다. 연구대상은 2012년 동아일보경주국제마라톤대회 참가자들을 모집단으로 선정하여 최종 322부의 자료가 최종 분석에 사용하였다. 자료처리는 SPSS 18.0 통계프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도 분석, 상관관계분석, 다중회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 마라톤 대회운영 품질은 지역사회에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 대회운영 품질은 관광이미지에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 대회운영 품질은 참가자들의 참여만족 및 행동의도에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 관광이미지가 참가자들의 참여만족 및 행동의도에 긍정적인 영향을 미치는 것으로 나타났다.

The purpose of this study is to explore the influence of the race operational quality of regional marathon race on regional community and contribute to the development of the region where marathon race in held through improving the race operation quality of regional marathon race and revitalizing the regional economy. The results were as follows. First, It showed that the marathon operation quality had positive correlation to all of the effects that give an impact on local society such as economic effects, tourism promotion effect and social effect. Second, for the hypothesis that the marathon operation quality would give a positive impact on the regional tourism image(tourism resource, tourism attraction, tourism convenience) would five a positive impact on the participation satisfaction and behavior intention of the participants, statistically signigicant positive correlation appeared. Third, for the hypothesis that the marathon operation quality would give an impact on the participation satisfaction and behavior intension, statistically significant positive correlation appeared. Forth, for the hypothesis that the regional tourism image would give a positive impact the participation satisfaction and behavior intention, statistically significant positive correlation appeared. As a conclusion, the race operation quality gives an impact on the regional tourism image and form a correlation that gives impact on the participation satisfaction and behavior intention after all so that the raco operation qualitly becomes a starting point success for various events such as marathon race and gives an impact on the reional tourism image so that it gives an impact not only to the participation satisfaction of the participants but also to the decision to revisit the regional area.