미국 애니메이션을 통한 캐릭터의 이미지 창조 및 상품광고의 활용 방안 연구

A Study on the Methods for Creating the Images of Characters and for Utilizing Advertising Products on American Animations

This paper aims to study the methods for creating the original images of the major characters and for utilizing their advertising products based on American animations. The learning in this class focuses on the behavioral objective and the task-based teaching method ranging from pre-task activities to task activities to post-task activities respectively. Therefore, while teacher guides the direction and scope of learning contents, learners select the representative works, the unique images, and the promoting commodities by these groups’ active discussions. After choosing six works among sixteen ones finally, they create the differentiated images of Cinderella, Beast, Shrek, Rapunzel, Judy, Elsa, and use the commercial goods suitable for them. This course has a significant meanings on improving learners’ wide experiences and their creative abilities through the self-directed group activities. In addition, it will be contributed to the real-world tasks due to this pedagogical task. But, it needs to be taken the deep critical views on American animations, and to be considered the alternative methods for getting inferior learners.