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KCI등재 학술저널

네일 서비스 이용 고객의 공감성, 감정적 가치, 경제적 가치의 차이분석에 대한 연구

성별 및 이용 빈도에 따른 집단 간 차이를 중심으로

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Recently, the world economy is changing from manufacturing to service, focusing on improving the quality of life of well-being to reflect the social value of service-oriented economy has brought a quantitative increase in the cosmetic industry. Previous studies related to service quality and nail services were confirmed limitations as research conducted by most women. Therefore, this study aims to empirically verify the difference between the effects of the factors of service quality and service value to distinguish the groups around the sex and nail service frequency. Research data was collected from 200 people who have experience with nail services. The questionnaire was deployed in October 6, 2015 until October 30 for each of the selected target group. The results were as follows. First, according to effects of empathy between groups, group of women(d) was highest in men that group(a) was the lowest. The group between male(b) and female(c) showed no significant difference. Second, effects of differences about emotional value among groups, group of women(d) was also highest in men that group(a) was the lowest. Finally, according to effects of economical value among groups, group of women(d) was highest in that groups and women(c) was confirmed second order, however, groups in male(a, b) showed no significant difference.

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

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