뷰티샵의 조직관리 시스템이 고객지향성과 경영성과에 미치는 영향

The Relationship Effect of the Organizational Management System of a Beauty Salon on Customer Orientation and Management Performance

The purpose of this study is to identify the relationship between the organizational management system of a beauty salon on customer orientation and management performance, and to provide practical data to secure competitiveness in the market by establishing a more differentiated strategy in managing the business. The research target surveyed 450 people in the beauty service industry located in the Seoul Metropolitan Government and Gwangju City areas and used a total of 436 responses as analysis material. The data analysis used SPSS Ver. 21.0 to perform frequency analysis, factor analysis, technical and statistical analysis, correlation analysis, and linear regression analysis. The results of the study are as follows: First, the organizational management system was found to affect customer orientation. Second, the organizational management system was found to affect management performance. Based on the above, members of a beauty salon organization should quickly strive to build and implement a specific human resources management system with the philosophy of being internal customers to enhance the members customer-oriented hospitality attitude and enhance their financial and non-financial management performance.