Social Enterprise as a New PUBLIC VALUE Implementation

This study aims to search for social enterprises to realize new public values. Public value is a social standard. This standard can also be pursued by governments or individuals. This traditional approach to public value has been used in policy science. Public value here is a framework, in this value, morality is just a part of it. The ethical approach, on the other hand, is divided into deontology, utilitarianism and virtue ethics, and is divided into com-munitarianism and liberalism according to the emphasis of the community and individual. Based on this ethical approach, it is emphasized that social enterprise can be an entity for public value. Since this study provides an overview, it awaits the development of a tool to assess the success of social enterprises to realize public value. In addition, this research points out that the public value does not necessarily have to be based on public organiza-tions such as government. Individuals and NGOs could be very important subject to actualize the public value.