Tourist Destination Selections Shaped by Lifestyle

This study focused on the significant differences in choosing a destination brought by the socio-demographics of DLSU-D employees using a theoretical framework formulated in relation to Push-Pull theory. Unlike other studies, this considered all the demographics in examining its differences. Through Analysis of Variance and t-test, income and religion were known to show a significant difference in destination selection. Moreover, the results reveal that international destinations appeal to the respondents the most. The demographics that brought a significant difference in choosing a destination were religion and trip expenditure. In line with this, a Vietnam tour package is proposed.