E-Marketing vs Traditional Marketing - A Making of Appropriate Marketing Strategies for Tourism Products

Given India’s unique endowments of biodiversity, forests, museums, temples and pilgrimages, rivers, mountains, historical places, caves, art and cultures, tourism industry holds high potentials for growth. Though, Indian tourism sector has been showing impetus yet it has not got that much of pace as other countries have. To boost the tourism industry appropriate marketing strategies need to be adopted. Marketing does not mean only to provide information but it also deals with the creation of demand of a product. In this study an attempt has been made to assess the online and offline marketing practices adopted by the tourism industry and its impact on tourists behaviour. To achieve the objectives the responses from the 250 respondents were collected randomly. A well designed questionnaire was circulated among the tourists who visited Delhi at various tourist places between October 2013 and January 2014. 5 point scaling technique has been used to collect the responses and these points are Always - Often - Sometimes - Rarely - Never and rated 5-4-3-2-1 respectively. The frequency and the percentages have been found out and presented in the table. The study reveals that lack of quality services and reliability are a matter of great concern to the tourists. Therefore, it is suggested that marketing ethics must strictly be adhered to and misrepresentation, misleading information must strictly be avoided. Whatever is being offered must be delivered.