The Sociological Study of Satellite Effect (GEM TV Channels) on Life Style of the Female Students of the Letters Faculty of Islamic Azad University of Kerman in 2014

Media is a unique world in history of human civilization. There has never been such a fast change within history of human life because technology of communications not only has changed the world into a small village but also modernity waves have destroyed structures of societies and have created new insights and dimensions. In this direction, change of life style is considered as one of main indices of modernity. Life style forms personal identity, personality, attitude and approaches. The main objective of the present research is to recognize the effect and function of satellite channels on life styles of female students of Letters faculty of Islamic Azad University of Kerman. After testing hypotheses, it was found that there is a significant relationship between watching a Persian language satellite channel (GEM) and precocious puberty, kind of dressing, fidelity to beliefs, traditions and values. Also this channel affects considerably life style, identity and socio-cultural capital of students.