A Structural Compendium on Application of Web 3.0 Technologies in Small and Medium Enterprises in India

The purpose of this study is to explore how small and medium enterprises in India can leverage Web 3.0 technologies to improve their productivity and efficiency. This qualitative exploratory study has identified the opportunities as well as the challenges that the SMEs are likely to face in adopting the Web 3.0 technologies. After an in-depth literature review, researchers framed a semi-structured questionnaire with open-ended questions for collecting responses from managers working in 40 Indian medium-sized enterprises representing five key economic sectors. The collected data was analyzed, and themes were encoded using the NVivo 11 computer-assisted qualitative data analysis software. Content analysis was used to analyze the data collected with the semi-structured interviews. This study identified five key themes and 12 subthemes illustrating the key advantages and challenges as perceived by the managerial leadership of SMEs. The five key themes identified in this study include integration of data and services, the creation of new functionalities, privacy and security, financial and technological challenges, and organizational challenges.