中国艺术经营的发展现状与展望

The Trends and Prospects of Art Management in China

艺术和经营是伴随着人类成长的两个重要的部分, 且各自的特征也非常鲜明, 分别代表了人类世界的两端--精神世界和物质世界。随着时代的进步, 从物质消费发展到精神消费的出现, 使得原本看似互不相干的两者, 开始了历史性地碰撞且相互地延伸与渗透, 并形成了现代社会产业的一个重要分支, 即艺术市场。在越来越重视精神消费的今天, 艺术经营有着重要的意义。本论文希望通过分析和整理其现状, 从艺术经营学教育的视角出发, 来寻找两者最佳的结合点。同时结合国际大环境背景, 针对中国的具体情况进行分析整理, 探讨处于在经济增长饱和期和经济发展转型期的中国, 在经营专业和艺术专业两大基础之上, 如何有机地构建这一新兴学科。并对现有中国高校中艺术经营专业开设的现状, 进行分析和整理, 寻找更加合理实用的艺术经营专业设置, 以促进和完善艺术经营学的发展。

During the course of human growth, arts and management are two important parts. These distinctive two symbolize two ends of human world - Material World and Spiritual World. With the progress of era and the appearance of spirit consumption, arts and management, the two seemly irrelevant parts are beginning to react upon and interpenetrate into each other. Therefore a main branch of modern social field - the art market, is taking shape. Nowadays, more and more attention are paid on spirit consumption, thus art management carries on more significance. Via analyzing and sorting systematically art and management, this paper tends to explore their best integration point from the visual angle on art management education. At the same time, considering our international background and Chinese specific situation when china is undergoing economy growth saturation and economy developmental transformation, this paper tends to study how to construct a new subject effectively without ignoring art and management as independent one. With eyes on the present situation of art management majors in Chinese universities, this paper also seeks setting up this major more practically, which is of no-denying positive significance.