대학생이 인지하는 크루즈 여행의 제약요인과 태도가 여행의도에 미치는 영향

The Constraints and Discouraging Factors of Cruise Tourism for College Students and the Attitude and Effects on Intentions for Cruise Travel

Although a number of studies have been done exploring the satisfaction of cruise tourism, little investigation has been done of discouraging factors of cruise tourism at universities. The purpose of this study was to gather information how college students perceive discouraging factors of cruise tourism and find out the relationship between discouraging factors of cruise tourism and students attitude and intention of cruise tourism. 250 students was chosen for questionnaire survey. The survey was conducted on November, 2019. Various inferential statistics were used as appropriate to test hypotheses. Major findings of the study were as follows: 1. 60 percent of respondents traveled abroad and they prefer to cruise western Europe, Mediterranean, and Northern Europe. 2. Most respondents tended to view that they would invest time and money for cruise travel, and would plan for cruise as security is guaranteed and interest for cruise travel is increased. This result supported Chun(2015) and Yoon s(2016) study. 3. The result showed a statistically positive correlation between perceived the attitude of cruise s travel and intention of future cruise traveling.