기업문화가 경영성과에 미치는 영향에 관한 연구

The Impact of Corporate Culture on Management Performance

The rapid environmental change in the market has limited the competitive advantage of the company s management strategy. Therefore, companies are preparing new alternatives in customer relations and social reputation such as innovation, change, communication with consumers, etc. The purpose of this study is to classify culture types and to examine the influence of culture types and management performance on resort companies. The result of this study are as follow : Corporate culture is divided into five factors and management performance has two factors Some influences were found between the mutual factors. As a result, there was some influence between corporate culture and management performance. Since the sample of this study was limited to a certain sized company, It is difficult to generalize the results. In future research, it is necessary to classify the type of corporate culture into detailed units and to study management performance based on quantitative data other than service orientation and productivity.