국내 생태문화 관광의 매력성이 친환경 행동 문화에 미치는 영향

The Influence of the Eco & Cultural Tourism Attraction on Pro-environment Behavioral Culture

This paper aims to discuss the influence of the eco & cultural tourism attraction on pro-environment behavioral culture in Suncheon bay wetland. A method of research was the empirical study, a survey of 342 eco-tourism visitors, consists of descriptive statistic analysis, exploratory factorial analysis, reliability analysis, and multiple regression analysis using SPSS 23.0 for windows. This research was planned to study on whether the eco & cultural tourism attraction factors can be divided to 4 factors such as geographical resources, natural animals and plants, ecological experience, facilities and to discover eco-tourism attraction effects on pro-environment behavioral culture. The results shows geographical resources, natural animals and plants, ecological experience, facilities are positively related to pro-environment behavioral culture. Ecological experience park operators and governors have to improve the quality of geographical resources, natural animals and plants, ecological experience, facilities. This research has great implications for us that as people conceived eco-tourism attraction, people will act pro-environmental behavior.