공동주택 세대특성이 시장체류기간에 미치는 영향

The Effect of Apartment Housing Characteristics on the Days On Market(DOM): Focused on the Mediation Ef f ect of the Sale Price in the Seoul Metropolitan Area

Pre-sale performance is a micro indicator of the supply and demand of housing market. Nevertheless, research on pre-sale outcome is insufficient due to data limitations. This study analyzes the characteristics of housing that affect the days on market(hereafter DOM), and also considers the effects of apartments characteristics on the DOM by mediation sale price. This study tries to acquire and analyze pre-sale data that are difficult to obtain due to the characteristics of private construction companies. As a result, the mediation effect of pre-sale price was confirmed as partial mediation effect, and the increase of pre-sale price was shown to increase the DOM in the market as a whole. According to the analysis results, it is found that providing good conditions of view, sunshine and ventilation such as small area, south facing, high floor, and direct airflow and lowering the sale price is effective to improve the sale performance.