태권도학과 신입생들의 SNS 이용동기 및 만족도를 통한 대학선택에 대한 연구

A Study on the University selection through SNS Motivation and SNS Satisfaction of freshman in Taekwondo

This study was conducted to investigate the relationship between SNS use motivation, SNS use satisfaction and university selection of freshmen in Taekwondo. For this, the results were derived by conducting frequency analysis, validity and reliability analysis, correlation analysis, and multiple regression analysis using SPSS 22.0 through a survey of 213 freshmen in Taekwondo department. As a result, first, SNS motivation had a positive effect on university selection. In particular, the result showed that the informative motivation had a significant effect on university reputation, education service, accessibility, education quality, and personal situation, which are sub-factors of university selection. Second, as a result of examining the relationship between SNS use satisfaction and university selection, which are used by freshmen in Taekwondo department, it was found that there is a static influence among factors. Especially, the information satisfaction, which is a sub-factor of SNS use satisfaction, had a significant effect on university reputation, education service, accessibility, education quality, and personal situation, which are sub factors of university selection.