태권도장의 평판과 서비스품질, 수련만족 및 고객충성도의 인과관계

Causal Relationship among Reputation, Service Quality, Satisfaction with Training of a Taekwondo Studio and Customer Loyalty

This research aims at empirically examining the structural relationship among reputation, service quality, satisfaction with training of a Taekwondo Studio and customer loyalty. Through the study, the following conclusions have been made. First, the reputation of the Taekwondo studios had a statistically meaningful influence on their service quality. Second, the reputation of the Taekwondo studios was proved to exert no statistically meaningful impact on the satisfaction with training. Third, the reputation of the Taekwondo studios hadn t affected the customer loyalty in a statistically meaningful way. Fourth, the service quality of the Taekwondo studios affected the satisfaction with training in a statistically meaningful way. Fifth, the service quality of the Taekwondo studios was proved to lay no effect on the customer loyalty in a statistically meaningful way. Sixth, the trainees satisfaction with training was concluded to influence the customer loyalty in a statistically meaningful way.