This study has been carried out in order to prepare countermeasures of Jeju cruise industry faced with the crisis. Jeju island has become the most visited port of call for cruise ships around the world and also the center for the growth of the Asia cruise industry. After the THAAD between Korea and China in 2017, however, Jeju cruise industry encountered unexpected hardship and it is still in an irreparable situation. Thus, it is urgent to establish strategies for enhancing its competitiveness in Jeju cruise industry. These strategies are, in particular, necessary to prepare for the sides of hardware and software in case the market recovers. In terms of hardware, a new harbor in Jeju should be constructed first. It is important to obtain additional berths in the Jeju port in order to react to rapidly changing consumer demands, and it is expected to facilitate the development of the new port in Jeju. In the side of software, the local government should develop political frameworks for the improvement in the immigration system by reforming and unifying cruise-related laws. Based on this, it is required to create more Jeju tour packages for revitalizing the local economy.
Ⅰ. 서론
Ⅱ. 크루즈산업과 관광수용태세
Ⅲ. 제주도 크루즈 산업의 현황과 위기
Ⅳ. 제주도 크루즈 수용태세 변화
Ⅴ. 결론