경관조망의 유형과 조망차폐율이 주택가격에 미치는 영향에 관한 연구

The Effect of the Type of Landscape View and the Ratio of View Screening on Housing Prices

본 연구는 전체 주택 가치에서 조망과 관련한 가치의 정도를 평가하기 위해, 조망유형을 산, 강하천, 공원, 바다, 시가지로 구분하고, 각 조망 유형별 조망차폐율에 따라 추가지불의사를 결정하는 선택실험법을 이용하여 조망의 경제적 가치를 측정하고자 하였다. 연구 결과는 다음과 같다. 첫째, 산조망과 바다조망에 대한 추가지불의사가 낮게 나타났으며, 상대적으로 강하천, 공원조망의 추가지불의사가 높았다. 둘째, 조망차폐율 50% 수준을 기준으로 추가지불의사가 감소하는 것으로 분석되었고, 100%의 조망확보(조망차폐율 0%)보다는 80% 정도의 조망 확보(조망차폐율 20%)에서 추가지불의사가 상대적으로 높았다.

The purpose of this study was to assess the economic values of the scenery for a given property. This was done by distinguishing the types of scenery into: mountain range, riverside, park, ocean and cityscape views. In order to evaluate the degree of the values related to a property’s scenery in relation to total housing prices, the Choice Experiment was used in measuring the additional WTP (willingness to pay) according to the specified views and the ratio of view visibility. The experiment yielded the following set of results. Firstly, it was reported that the additional WTP on mountain range and ocean views were estimated to be lower than that of river and aforementioned terrain views. Secondly, it was analyzed that the additional WTP was reduced at 50% of the ratio of view screening, and the additional WTP at 80% of the raito of the view openness (the ratio of view screening, 20%), was relatively higher than at 100% of the ratio of it (the ratio of view screening, 0%).