
세미퍼머넌트 메이크업에 있어 미용추구혜택이 향후 지속의사에 미치는 영향
The Effects of Beauty Pursuit Benefits Regarding Sustainable Intention in Semi-permanent Makeup
- 박경순(Kyong-Sun Park) 모정희(Jeong-Hee Mo)
- 한국인체미용예술학회
- 한국인체미용예술학회지
- 한국인체미용예술학회지 제21권 제1호
- 등재여부 : KCI등재
- 2020.03
- 207 - 216 (10 pages)
This study attempted to research the effects of beauty pursuit benefits regarding sociocultural attitude, treatment satisfaction and sustainable intention in semi-permanent makeup. For this, a questionnaire survey was conducted, and the results found the following: First, cosmetology benefits sought had a positive influence on both sociocultural attitude (β=0.302, t-value=4.458, p<.000) and treatment satisfaction (β=0.436, t-value=6.808, p<.000). Second, sociocultural attitude revealed a positive effect on treatment satisfaction (β=0.232, t-value=3.350, p<.000). Third, sociocultural attitude showed no significant influence on intention to continue semi-permanent makeup (β=0.096 t-value=1.581, p>05). In terms of satisfaction with semi-permanent makeup, on the contrary, sustainable intention was high (β=0.535, t-value=8.849, p<.001). Therefore, it would appear that cosmetology benefits sought have a positive effect on sociocultural attitude and treatment satisfaction, bringing a positive influence on intention to continue semi-permanent makeup.
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 결과 및 고찰
Ⅴ. 결론
참고문헌