레트로 트렌드에 나타난 시니어 패션 스타일 연구

Senior Fashion Styles in Retro Trends: Focusing on TV series

This study sought to provide basic data needed to predict and analyze retro fashion trends by investigating senior fashion styles designed based on retro trends through middle-aged actresses’ fashion styles in TV series. It targets to contribute to the improvement and development of middle-aged women’s fashion styles. For this, Jang Mi-hui from the KBS TV series ‘Marry Me Now’ (2019) and Cha Hwa-yeon from ‘My Only One’ (2019) were examined. According to analysis of retro senior fashion styles through the above middle-aged actresses, Jang Mi-hui had the nobility of a CEO, carrying refined, elegant and gorgeous fashion styles. In contrast, Cha Hwa-yeon from ‘My Only One’ had cute, lovely and romantic fashion styles as an adorable older woman. Such middle-aged actresses’ fashion styles in TV series imply a story and reflect contemporary trends. They also create fads by stimulating the public’s desire to imitate, which has a significant influence on society. The study results confirmed that TV has played a key role in setting trends through cultural icons and contents, rather than just stimulating TV audience visually.