관광지 특성이 여행 지역 선택, 관광객 수, 여행 지출에 미치는 영향: 강원도 사례 연구

The Effects of Tourist Site Attractiveness on the Selecting Tourist Destinations, Tourism Visits and the Travel Expenditure: Case Study on Gangwon Province

The purpose of this study is to analyze the effect of tourist site attractiveness on the selecting tourist destinations, tourism visits and the travel expenditure. The tourist attractiveness is classified into natural environment characteristics and artificial characteristics. Natural environment characteristics imply that whether the region has beaches and national park and artificial characteristics imply that whether the region has regional festivals and resort-related infrastructure. By using a conditional logit model, we analyze the effect of tourist site attractiveness on tourists choice of tourist destinations. The effect of tourist site attractiveness on tourism visits and the travel expenditure is estimated by generalized least squares. According to the estimation result, tourists are more likely to select regions with beaches or national parks and regions with many festivals and resort-related infrastructure. Tourism visits is high in regions with beaches and many festivals. It is estimated that travel expenditure is high in regions with beaches or in national parks.