중소기업 창업자의 사회적 자본이 창업의도와 기회발견에 미치는 영향에 관한 연구

A Study on the Effect of Entrepreneur s Social Capital on Entrepreneurial Intention and Opportunity Recognition

A start-up is formed to create a new organization that does not exist. During preliminary planning, successful entrepreneurs make final decisions after comprehensively reviewing all of their personnel, network relationships and evaluating their personal abilities in order to create a successful entrepreneurship. The purpose of this study is to examine the effect of a given entrepreneur s social capital on entrepreneurial intention and the recognition of a business opportunity. The entrepreneur s social capital consists of three components: a structural dimension, a relational dimension and a cognitive dimension. The structural dimension is divided into a network of “strong ties” and “weak ties”. The relational dimension is defined as the trust between the entrepreneur and the respective start-up’s team members. The cognitive dimension is defined as a shared vision between the entrepreneur and his start-up team members. In this study, multiple regression analysis was conducted for hypothesis testing. The results of this study can be summarized as follows: Firstly, in the analysis of the relationship between the entrepreneur s social capital and his or her entrepreneurial intention, a network of weak ties has a significantly positive effect on entrepreneurial intention whereas a network of strong ties has been shown to have little effect. When analyzing the relationship between an entrepreneur s social capital and the respective business opportunity, strong ties and weak ties - in respect to the structural dimension - have a significantly positive effect on business opportunity recognition – with the weak ties having a more significant impact than the strong ties. On the other hand, it is apparent that the relational dimension and cognitive dimension do not have a strong effect on business opportunity recognition. An entrepreneurs social capital, as shown by the results of this study, affects the entrepreneur s intentions, which, in turn, determine the makeup of the start-up business in its early stages and the recognition of business opportunities which were founded to create a new value at the beginning of the venture. This study suggests that entrepreneurs are more likely to achieve success in their start-up businesses through social networks based on information from the environment in addition to having a well-organized start-up team.