부동산종합서비스 인증제 연계 적용을 통한 중개서비스 품질 개선방안

A Study on the Improvement of Intermediary Service Quality through Linkage of Real Estate Comprehensive Service Certification System - Focused on the case of Integrated Changwon city’s

The purpose of this study is to investigate the factors affecting the quality of real estate brokerage services in the integrated Changwon city by using the structural equation model and to apply the most influential factors to the brokerage business to provide a realistic solution satisfying both customer satisfaction and brokerage office profitability enhancement. The results of this study are as follows. Among the factors of real estate brokerage service (Changwon area), the significant factors influencing the quality of real estate brokerage service were formed by tangibility, firmness, professionalism, responsiveness, ethics, and communication. Assurance, and professionalism. The quality of real estate brokerage services affects future use and affects the recommendation of others even among variables related to the quality of real estate brokerage services.